BRAND

What brands do you associate with?

Brand walks hand in hand with choice,

On the street of abundance and surplus,

The heart merry as it chooses what pleases the eye.

But on the crescent of lack,

Where scarcity rules as an emperor,

Brand is locked up in the prison of the mind,

Where desires can only exist in the world of fantasy.

In the golden castle with high valued notes,

No brand can be too expensive to come bye,

Only that the mind is troubled on what is invoked in the market square.

Brand walks with want while lack only endures with basic needs,

On the mind of bourgeoisie resides luxury with her twin called brand,

Only a proletariat nurses luxury in the cage of imagination.

As we imagine brand on a global scale,

More than eighty percent of the world populace knows no brand,

Just about ten percent manages to belong to the stratum of affluence,

Where their choices are limited because of the statue of their pockets,

While less than ten percent rules the world in luxuries,

Whose affluence have put the market square at race,

In search of a more appealing brand,

That seasoned the heart of the wealthy.

Down here we combat with the essentials,

And nurse our brand in fantasy.

We work and walk daily,

As we climb the stairs of social strata,

When we get to the top,

Our brand will not be ephemerals,

But will be crafted in humanity,

Seeing the world smile even with our little

Widows’ mite,

My brands are not of goods or possessions,

But the smiles on the faces of all.

I choose to associate with the brand of global smile.